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2 Free Email Marketing Secrets That Will Drive Traffic to Your Site ECommerce Articles | June 15, 2007
Using an email address that contains your domain name and appending an email signature to all of your email correspondence are two free, easy and effortless ways to promote yourself, your website Wholesale Calvin Ridley Jersey , and your products or services. Here's how you can incorporate these strategies into your email marketing:


Copyright (c) 2007 Donna Gunter


At a conference I recently attended, I met many people and collected many business cards. As I perused the cards and spoke with the participants, it became glaringly obvious to me that many in this group:


a. did not understand the power of an email address


b. failed to promote themselves in their routine email correspondence via an email signature file


These two free email marketing strategies are at the fingertips of most business owners, yet many fail to take advantage of either. Here's how you can make the most of these two free strategies:


1. Use an email address containing your domain name. Don't give AOL, Yahoo Wholesale Julio Jones Jersey , Hotmail, Earthlink, GMail, etc. any more free publicity by giving others your email address from one of those services in business settings. Create and use an email address at your business domain name and post that on all of your marketing materials and use that in all of your email correspondence. Many times the only two pieces of information I have about a person are a name and email address. I'm just nosy enough to go and check out the website listed in the domain name just to find out a bit more about what the person offers or does for a living. It becomes much more difficult to determine if I want to do business with someone or get to know that person better if all I have is an AOL or Verizon email address, however.


Why do smart business owners with a website and a domain name fail to use the corresponding email address on a day-to-day basis? Primarily because they don't know how to set it up.


In order to use your domain name's email Wholesale Qadree Ollison Jersey , you'll need to use an email client, like Outlook, Outlook Express, Eudora, or Thunderbird to send and receive email. You'll also need to log into your webhosting controls for your website hosting account and set up a POP3 email account. Once you have logged in Wholesale John Cominsky Jersey , set up an address, like info@ or yourname@, as well as a password. Your host will also provide you with the incoming and outgoing mail server info. The incoming mail server info will usually be something like pop.yourdomainname and the outgoing mail server will usually be something like smtp.yourdomainname. If you have difficulty with the setup of your domain name email address, most hosting companies will provide assistance with setting up this email account in the most commonly used email clients or will provide a tutorial on their site.


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